Happy New year from collect.apply

Following our previous post about Dieter Rams we were pleased to see his work featuring in the new film by Gary Hustwit called 'Objectified', coming this Spring.

Objectified is a feature-length independent documentary about industrial design. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. It's about our relationship to mass-produced objects and, by extension, the people who design them.