my man zaid hook me up with this video.
to celebrate the 20th anniversary of reebok's iconic pump, four short films has been scheduled in association with
spine TV, till final release of a full documentary "pump20 -the history of pump technology" by the end of november. first episode feat. bodega's founder jay giving us few details about their coming pump20 re-interpretation.
check also the heritage booth presented at BBB in berlin (via freshngood).