Wim Crouwel is the man.
The most exciting part of Gary Hustwit's new documentary Helvetica for me, is seeing Crouwel, one of the most
prolific Dutch designers and typographers of the 20th century. I discovered his work in college and I continually revisit
it for inspiration.

Crouwel speaks on his love for modernism, and the power of neutrality.
I'm not the only one fascinated by him apparently. Japan's IDEA magazine just dedicated a whole issue to his work
(the most thorough collection I have seen), while AIGA/NY has booked him to speak alongside another design legend, Massimo Vignelli, in a couple of weeks. I'm looking forward to that meeting of the minds.

Speaking of Vignelli, he is also featured heavily in the Helvetica film. One of my favorites is his 1972 Subway map for the MTA. Compare that to today's map - what a mess.
