One of the great things about living in NYC is getting New York Magazine every week. From the stories, to the gossip and the wonderful design--its always on point. This week they dropped an issue dedicated to some of New York's Design Revolutionaries.

One of the people they feature is Fabien Baron--who's reputation as one of the most powerful creative directors in the world--has always seemed to be on more of a need-to-know basis.

In art school, I prided myself in discovering every graphic designer and artist, design studio and agency- spending hours at book stores and libraries. I thought I knew it all. But it wasn't until I moved to New York that I was turned on to the work of Baron & Baron, through a good friend Gerry Villareal. Fabien, like a Massimo Vignelli or Wim Crouwel, is obviously obsessed with the concept of 'total design', and thinking across any possible medium and format.

All images © Baron & Baron