T = Style

2007.10.31 09:30 AM

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Another great thing about living in New York City is getting one of the best newspapers in the world delivered to your doorstep (even though its mostly gets stolen!). The New York Times has always had a great design sense, and done a great job of covering design, especially in its supplemental weekend magazines. A few years ago, they set out with the goal of condensing all the various magazines (style, design, travel, fashion, etc) under one banner. The result was simply 'T'.

Last night I visited the almost completed New York Times building in Times Square designed by Renzo Piano. (Pentagram chipped in on the signage). AIGA/NY was holding another great event - one of the first in new audatorium - featuring T's Creative Director Janet Froelich and style editor Stefano Tonchi.

It was great to see them discuss their work, and all the great collaborations that come from the magazine. They have a fun job of roping in the best photographers, stylists, designer and writers in the world-- but they tend to keep a pretty small inner circle. The photography and typography are amazing, always elevating the standards. Did you know that Matthew Carter worked on perfecting the 'T' logotype when they realized it needed its own life?

In the coming months, T will launch an international edition, as well as a very impressive website which has been under development for a while.


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